MERIT contacted me a couple of months ago to ask if I’d like to try their eye set and after hearing such good things about their line it was a no brainer! To give a short introduction, MERIT is a clean, vegan, cruelty free and luxury beauty brand inspired by minimalism. They were founded by Katherine Power (also the founder of Versed) in 2021 and are based out of Los Angeles, California with the products being made in the U.S., South Korea, China and Italy. I received The Eye Set* which includes everything in this post and retails for $129 CAD | £102 | £94 USD. You also get the signature bag with your first order!
The Eye Set includes the Solo Shadow in Vachetta ($33 CAD | £26 | £24 USD individually). This is a single, cream to powder eye shadow with a matte formula in a beautiful neutral shade with Vachetta being described as a warm beige. The formula can be applied either with your finger or a brush and the Brush No.2 ($27 CAD | £22 | $20 USD individually) is the perfect size, soft (vegan bristles) and dual ended so great for applying all over the lid or lash lining. The shadow itself is buildable so you can blend it out more to have a subtle hint of colour or add more drama if you layer it. It’s nicely pigmented and very easy to blend and hasn’t caused me any irritation and is safe for sensitive eyes and contact lens wearers! I will say though that I have very oily lids so there is not much colour left on mine by the end of the day whether I use a primer or not. In its defence, it fades very evenly but it’s not quite as longwearing as I was hoping for or expecting!
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| MERIT Solo Shadow in Vachetta (unedited) |
Moving to brows next and the Brow 1980 Volumizing Pomade ($33 CAD | £26 | $24 USD individually) has fit into my brow routine very nicely. I find when I keep on top of dying my brows I don’t need to pay so much time in the morning ‘doing them’ so this has been perfect to quickly brush through to fill any sparce gaps and give some volume and hold! I have the shade brown and it leaves my brows looking natural yet groomed and the formula isn’t flaky or crispy. There is only 2.4g of product though so this one definitely feels pricier than the other products based on that!
Lastly, and in my opinion the star of the show – the Clean Lash Lengthening Mascara ($36 CAD | £28 | $26 USD individually). This is a tubing mascara and oh my god have I been missing out. I have watery eyes and usually go for waterproof mascaras which still usually smudge halfway through the day. Not with this! The bristles make it easy to coat my lashes and it works well to lengthen. There are no clumps or flakes and definitely no smudging as the day goes on! Although this doesn’t give as much volume as some mascaras, I am a convert! I took this on my recent holiday to Mexico too and like I said, I am so impressed by the zero smudging or flaking! I still use my usual Nivea bi-phase eye makeup remover with this which works great!
Let’s also take a minute to talk about the packaging – I am in love! It feels weighty and so luxurious, I love the black and gold! The Solo Shadow also has a very satisfying extra click to it to make sure you have screwed it closed tightly enough. These are on the pricier side and I was hoping for a little more lasting power with the Solo Shadow but there is no doubt these are beautiful products and I will definitely be taking a look at their blush and lip oil next!
Have you tried MERIT before? Or what’s on your wish list?
*denotes a PR sample that was sent to me.
All opinions are my own. Affiliate links used.
Danielle xx
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