Yes OUAI

Morning everyone! I was recently sent some exciting hair products to try out from celebrity hairstylist Jen Atkin’s new haircare brand OUAI! Looking after the likes of the Kardashians and Chrissy Teigan’s hair I had high hopes for these products and *spoiler alert* they didn’t disappoint! Called OUAI after the casual slang for yes in French, this brand is all about getting good hair (inside and out) the easy way.

First off let’s talk about the packaging. Chic, simplistic, understated and I love the hexagonal lids of the shampoo and conditioner! All the products have very generous sized packaging so even though they are more expensive than your average drugstore hair product you really are getting value for your money. OUAI products are also not tested on animals.

The OUAI Repair Shampoo* (RRP £22) is a nourishing shampoo, free from parabens and sulphates, designed to fortify breakage prone hair and leave it feeling stronger and shinier. Although I have oily hair (with dry ends) I haven’t found this too much for my roots at all and have been washing my hair as normal every second day! It leaves my hair stronger and looking shinier and works perfectly with the OUAI Repair Conditioner* (RRP £22). This is a moisturising shampoo that nourishes damaged hair without adding weight which is perfect for my fine hair! I got it cut about three weeks ago so it is in pretty good condition at the minute anyway but it grows quickly and I use heat on it every day so the ends do tend to get damaged!

OUAI’s range of shampoos share a signature scent which includes a blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk while the range of conditioners also share a signature scent – a blend of Italian lemon, bergamot, rose de mai, magnolia, lily, blackberry, cedar wood, amber, patchouli, sandalwood and white musk. I can definitely detect the slight difference in scent but they both work together so well to create a long-lasting, distinctive scent that lasts to my next wash!

The OUAI Finishing Crème* (RRP £20) is a lightweight cream I've been using on the ends of my hair, it smooth’s dry ends and gives hair extra shine! It also protects against UV rays, pollutants and heat but I felt like I was missing out on this quality the first few times I used it as I applied the crème after I was finished styling with my GHD’s. I now pop a little in damp hair before blow drying and then a little more after I've finished styling and it works so well to tame flyways while not weighing my hair down!

When I first saw the OUAI Wave Spray* (RRP £22) I almost mistook it for the hair oil because of its colour! The wave spray is a lightweight texturizing mist perfect for enhancing your natural waves to give it perfectly undone look. I unfortunately don’t have a natural wave to enhance so I rely on a wave wand to make my hair look undone! I spray this liberally through the lengths of my hair when it’s damp and a little bit into the roots then rough dry before taking different sized sections and wrapping round my wave wand. I’m so impressed with the finished result! As my hair is quite straight naturally, anytime I curl it I have to spray so much hairspray or the curl will fall out almost straight away. To properly test the “memory” claims this wave spray has I've been forgoing the hair spray and I can’t get over the results! My waves last all day, they have a gorgeous texture that doesn’t feel sticky or crunchy, it doesn’t make my hair greasy and it smells amazing too! I’ll spray some more in my hair the next day, turn upside down and scrunch upwards to get a bit more volume and texture. It’s also been forcing me out of my comfort zone as a serial hair straightener! Like the shampoo and conditioner, the wave spray contains similar notes contributing to its beautiful musky scent. A perfume with the OUAI scent will also be released next year!

A cringey timer shot of me ruffling my hair after washing with the Repair shampoo and conditioner and using the Wave Spray and a waving wand - hope you can see the shine! 

All OUAI Haircare products also contain what they call Smart Technology – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. All these elements work together to make my hair supper soft, shiny and yep I’m going to say it – swishy! Definitely a brand to try! 

You can purchase OUAI Haircare from Cult Beauty, Look Fantastic and SpaceNK. 

 

Have you tried anything from OUAI Haircare? What’s your favourite hair care brand?

 

*denotes a PR sample that was sent to me.

All opinions are my own. Affiliate links used.

See my full disclosure here.

Danielle xx

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